MALAYSIAN BRAND Bringing Malaysian Brands to Global Markets
About the National Mark of Malaysian Brand
SME Corporation Malaysia, in collaboration with SIRIM QAS International Sdn. Bhd. has developed the National Mark of MALAYSIAN BRAND certification programme. It promotes the development of Malaysian brands to meet international quality standards. The certification programme is an effort to assist Malaysian brands to increase their market reach and compete on a global platform.
Participating organisations fulfilling the required criteria can display the National Mark of MALAYSIAN BRAND on their product packaging and marketing collaterals. Thus, indicating that their products meet the benchmark of the certification. The National Mark of MALAYSIAN BRANDS represents the highest standards of Quality, Excellence and Distinction.
Through this association, more local brands stand a chance to build brand equity and dispel notions of being inferior quality. The Malaysian Government endorses the certification programme through SME Corporation Malaysia and its partners.
For organisations to acquire the rights of displaying the Mark, they must submit to a series of evaluations and audits. The process will evaluate the organisation’s adherence to strict quality standards and criteria. Through this effort, the Malaysian Government hopes to help Malaysian brands to grow, penetrate and compete on a global platform.
Through this effort, the Malaysian Government hopes to help Malaysian brands to grow, penetrate new markets and compete globally. Award recipients will also receive other benefits, including trade promotional activities and assistance in terms of expertise. There are several prerequisites for the application of the certification under the National Mark of MALAYSIAN BRAND scheme. The requirements may differ according to the company and the nature of business.
Benefits of the National Mark of Malaysian Brand
- Obtain incentives from the SME Corp. Malaysia for qualifying SMEs only.
- Gain access to ongoing local and international trade promotion activities as well as advertising and promotion activities by MATRADE.
- Enjoy special access passes to MICCI-SME Corp. Malaysia mentoring programmes.
- Obtain invitations to specific training opportunities organised by the SME Corporation Malaysia and its partners.
- Receive exclusive media coverage.
How Can ELITE Help?
We provide specialized expertise and extensive practical experience to assist client in developing the National Mark of MALAYSIAN BRAND documentation from the initial concept to establishment and successful in obtaining the National Mark of MALAYSIAN BRAND status.
